Dayton SCORE Workshops

Dayton SCORE offers a variety of free and fee-based business courses to meet your current situation and greatest business challenges. The core of these workshops is a universal curriculum based on the SCORE BusinessWorx universal planning model which will also provide a foundation for consistent counseling services and common counseling resources. We recommend the following three step process to help structure the most beneficial educational experience for your needs.

Step 1: Evaluate your current education needs

  • Your current business situation: Start-up, recovery or growth
  • Your highest impact business challenges: Problems, needs or opportunities

Step 2: Select the best workshop

  • SCORE counselors can help you maximize your education experience
  • Register early and confirm your attendance for the applicable workshops
  • Arrive on time, register, participate in the program and network with other attendees

Step 3: Apply what you have learned

  • Connect with a SCORE counselor to help apply what you have learned to your business
For a complete workshop schedule printout click here.

To examine a specific workshop course CLICK on the course's title tab.
For-Profit Workshop Courses

An indepth workshop for those entrepreneurs that what to start a for-profit business; to stablize their business, or to grow their business.
Current Situation: Business Start-up Workshops

Education for entrepreneurs that what to start a for-profit business.
Dreaming of Starting a New Business?

Small Business Start-Up Orientation

Targeted audience: This Workshop curriculum is designed for aspiring entrepreneurs who have a dream of starting a new for-profit business or non-profit organization and do not have a clear understanding of where to begin and how to proceed.

Workshop description: Part one of this free workshop provides some basic business and realistic marketplace perspective while identifying traditional and contemporary business success factors. Part two of this highly interactive program provides additional new business start-up perspective and identifies the start-up process and what is required for building an effective start-up plan.

Key audience benefits:

  1. Provides general business perspectives
  2. Provides a realistic marketplace perspectives - External business impact
  3. Provides realistic business start-up perspectives
  4. Helps attendee to evaluate their personal business leadership DNA
  5. Introduces the balanced business model concept to support new business start-up
  6. Identifies the key steps in the business start-up process
  7. Provides and introduction to the business start-up planning process
  8. Introduces the SCORE universal business planning model
  9. How to use the planning to identify start-up best practices and core business principles
  10. Prepares attendee for the new business start-up series of four paid group counseling sessions

 

Expected outcomes: Attendees should expect to acquire enough perspective and information to make an educated decision to begin, postpone or abandon the new business start-up process at this time or seek other avenues to fill their passion or interest.

Note: Four additional paid group planning sessions make up this series

For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

Want to Harness the Internet?
(August 13; September 10)

Introduction to Web Based Marketing

Target Audience: Entrepreneurs who have a dream for their for-profit business or non-profit organization but do not have a clear understanding of how to economically market their organization.

Workshop Description: A practical "How-To" overview of web-based marketing and determine how it fits your organization. Time for individualized question and answer discussion with experienced marketers.

Key Audience Benefits: Attendees will: achieve an understanding of how to incorporate web-based marketing to generate sales, limiting the cost of marketing using on-line methods, and when it is most effective to use a professional. A worksheet is provided that contains key web links to resources needed to effectively market online.

Expected Outcomes: This workshop will provide a broad overview of web-based marketing that will provide you with an understanding of:

  1. Marketing basics used in web based marketing,
  2. The steps to create a professional looking website,
  3. The role of your website as the foundation for economical marketing,
  4. How to increase site traffic and the search engine ranking of your website,
  5. How to evaluate the performance of your website, and
  6. Incorporating social media into your web based marketing.

Expected Outcome: Attendees will acquire the knowledge and information to make educated decisions about what types of digital marketing are most effective for their type of new or existing business and what it will cost.

Note: Four additional paid group sessions make up this series: advanced website creation, creating a website using Wordpress, effective search engine optimization and analytic tools, and using social media marketing.


Wednesday August 13, 2014 from 6:30 - 8:30 PM
Centerville Library
111 West Spring Valley Road
Centerville, OH 45458 

FREE Online Registration


Wednesday September 10, 2014 from 6:30 - 8:30 PM
Centerville Library
111 West Spring Valley Road
Centerville, OH 45458 

FREE Online Registration

For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

Create Small Business Websites (FEE)

Dayton SCORE is partnering with Regus, Centerville Library, and Catapult Creative to host two workshops on website creation. This is not a seminar. These hands-on workshops produce professional content for your website including stock and customer photographs. Click here for the more information about the website design workshops and location.

For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

5 Steps to Securing Your Home or Business Computers

How to protect your PC and keep your identity secure on the internet

Daily we read about "data breaches" at Target, Amazon, Yahoo and other big companies. It won’t happen to you right? Wrong. Unless you are following good PC security practices. If you have a small business and operate from PCs you are risking your business by not doing the right things. And worse, remote online services may not provide the security that they claim..

Presenters:

  • Art Helmstetter: SCORE Internet Trainer, and business owner
  • Cliff Brust: Owner of Computer Troubleshooters - Beavercreek

Workshop Description: An overview of good security practices to protect your computer from virus and hacker attacks and to protect your identity when using the internet.

Key Audience Benefits: Attendees will: achieve a general understanding of how to prevent damaging attacks on their computer systems, understand how to use hardware and software protection methods, user behavior to avoid opening yourself up to attack; learn how to deal with a security problem if one occurs; and security items to consider when purchasing a computer system.

Topics Covered:

  • Types of Threats to your computer and data
  • How you can protect your computer system and identity
  • The cost and time to get protected versus recover from an attack
  • How to determine if you have a problem
  • What to do if you have a problem
  • Where to go for help when you need it
  • Discussions to have with your family or staff to prevent problems

What You Will Learn:

  1. Determining the security status of your computer system using the CT checklist.
  2. Establish 5 levels of protection for your computer system
  3. Set an update

 


Wednesday, June 4, 2014 from 6:30 - 8:30 PM
Centerville Library
111 West Spring Valley Road
Centerville, OH 45458

CLOSED


Wednesday, July 23, 2014 from 6:30 - 8:30 PM
Centerville Library
111 West Spring Valley Road
Centerville, OH 45458

CLOSED

For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

Social Media and Email Marketing

Supercharge your small business sales using internet based marketing

This workshop is designed to help e small businesses and nonprofit organizations effectively use email and social media marketing to build closer relationships with customers and supporters.  This is a workshop for beginners in online marketing who want to accomplish more in less time - with a small budget.  Topics covered will include:

1.  What type of content to use in your campaigns;
2.  How to get more people to read your messages;
3.  How to get more action- or reaction to your promotions;
4.  Why using images on social media networks creates higher engagement; and
5.  Why your content should be mobile-friendly.

You’ll learn what it means to run effective email and/or social media marketing campaigns and what tools you can use to measure the success of your efforts without spending lots of time or money.

Participants will leave with a worksheet of ideas for timing their messages, how to write a winning subject line,  what kinds of offers to try and how to approach their next outreach project.

Presenters:

Carlos Scarpero.  Carlos’ company, Mr. Leads, provides a wide assortment of internet marketing services.  

Art Helmstetter, SCORE digital marketing trainer.  Owner B2BPlanner Ltd.


Wednesday, May 7, 2014 from 6:30 - 8:30 PM
Centerville Library
111 West Spring Valley Road
Centerville, OH 45458

CLOSED

For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

Small Business Start-Up Orientation
(November 17)

Entrepreneurs Start-Up Business Orientation

Targeted audience: This Workshop curriculum is designed for aspiring entrepreneurs who have a dream of starting a new for-profit business or non-profit organization and do not have a clear understanding of where to begin and how to proceed.

Workshop description: Part one of this free workshop provides some basic business and realistic marketplace perspective while identifying traditional and contemporary business success factors. Part two of this highly interactive program provides additional new business start-up perspective and identifies the start-up process and what is required for building an effective start-up plan.

Key audience benefits:

•     Provides general business perspectives

•     Provides a realistic marketplace perspectives - External business impact

•     Provides realistic business start-up perspectives

•     Helps attendee to evaluate their personal business leadership DNA

•     Introduces the balanced business model concept to support new business start-up

•     Identifies the key steps in the business start-up process

•     Provides and introduction to the business start-up planning process

•     Introduces the SCORE universal business planning model

•     How to use the planning to identify start-up best practices and core business principles

•     Prepares attendee for the new business start-up series of four paid group counseling sessions

Monday November 17, 2014 from 6:30 - 8:30 PM
Centerville Library
111 West Spring Valley Road
Centerville, OH 45458 

FREE Online Registration

For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

Current Situation: Business Recovery/Growth Workshops

Education for executives and employees that want to recover or grow a successful business.
Want to Grow a Successful Business?

Small Business Growth Orientation

Targeted audience: This workshop curriculum is designed for existing business owners and executives who want to compete aggressively and grow an already successful business but do not have a clear understanding of where to begin.

Workshop description: Part one of this free orientation workshop provides some basic business and realistic marketplace perspective while identifying traditional and contemporary business success factors. Part two of this highly interactive program provides additional business growth perspective and identifies the growth process and what is required for building an effective strategic growth plan.

Key audience benefits:

  1. Provides general business perspectives
  2. Provides a realistic marketplace perspective - External business impact
  3. Provides business growth perspective
  4. Helps attendee to evaluate their personal business leadership DNA
  5. Introduces the balanced business model concept to support business growth
  6. Identifies the key steps in the business growth process
  7. Provides and introduction to the strategic business growth planning process
  8. Introduces the SCORE universal business planning model
  9. How to use the planning model for business growth assessment - needs and opportunities
  10. How to use the planning model for strategic business growth planning - solutions (strategies)
  11. Prepares attendee for the business growth series of four paid group counseling sessions

 

Expected outcomes: Attendee should expect to acquire enough perspective and information to make an educated decision to begin, postpone or abondon the business growth process at this time.

Note: Four additional paid group planning sessions make up this series

For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

Want to Increase Bottom-Line Business Productivity

Business Operations Workshop

This two-day workshop provides basic insight into the key elements of back-office business functions such as administration, human resources, finance, operations and production. It introduces the business operations planning process and how it can impact business goals, objectives and stakeholder expectations.

Expected outcomes: Attendee should expect to acquire enough perspective and information to make educated decisions in handling business productivity.


For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

Want to Increase Top-Line Business Performance

Business Performance Workshop

This two-day workshop provides insight into the key elements of front-office business functions such as strategic and tactical marketing, promotion, initial, transition and lifecycle sales, and customer service. It introduces the business performance planning process and how it can impact business goals, objectives and stakeholder expectations.

Expected outcomes: Attendee should expect to acquire enough perspective and information to make educated decisions relating to improving the company’s business performance.


For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

Small Business Growth and Recovery Orientation
(December 1,)

Workshop is designed for the existing business owners and executives

Target Audience: This workshop is for the existing business owners and executives that want to compete aggressively to grow their already successful business and for those that realize the need to stabilize and recover a struggling business. The curriculum is also designed to give a clear understanding of where to begin to do this.

 

Workshop Description: This highly interactive program provides some basic business and realistic marketplace perspectives while identifying traditional and contemporary business success factors. It will also provide additional business growth and recovery perspectives, as well as to identify what both the growth and recovery process is and what each process requires for building an effective strategic plan.

 Key Audience Benefits:

•     Helps attendee to evaluate their personal business leadership DNA

•     Introduces the balanced business model concept to support business growth and recovery

•     Identifies the key steps in the business growth and recovery process

•     Provides and introduction to the tactical and strategic business growth and recovery planning

        process

•     Introduces the SCORE universal business planning model

•     How to use the planning model for business growth assessment – needs and opportunities

•     How to use the planning model for identifying recovery assessment – problems and challenges

•     How to use the planning model for strategic business solutions for growth and recovery

        planning

•     Prepares attendee for the new business growth and recovery series of four paid group

        counseling sessions

Monday December 1, 2014 from 6:30 - 8:30 PM
Centerville Library
111 West Spring Valley Road
Centerville, OH 45458 

FREE Online Registration

For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

Highest Impact Challenges: Business Performance Workshops

Education to support either tactical business recovery or strategic growth plans through top-line --- marketing, sales, distribution, promotion, advertising, and customer service solutions.
Business Planning for the Small Company

Target Audience: Existing or potential small business owners

Workshop Description: Whether you are starting a new business or have one up and running, this workshop will provide a guide for developing a plan that will significantly improve your chances of being successful. The workshop will show you how to build a plan that produces a deep understanding of the market and competitive environment in which your business operates; how to develop strategies for generating a competitive advantage; how to generate solid projections of the financial consequences of operating your business; and how to use your plan to monitor and control your business’s operations. If you will need outside funding for your business, a first-rate business plan is a must. But, even if you won’t, your investment of time and energy in building a good business plan will provide you a substantial return.

Key Audience Benefits: The attendee will understand the role of marketing and how it can be used with other aspects of the business to improve the financial health of the business and improve the image and quality of the business. Key methods for knowing how to evaluate your competition and being able to out maneuver them by meeting or exceeding customer needs and expectations will be explained.

Expected Outcomes: The attendee will understand the role of marketing and how it can be used with other aspects of the business to improve the financial health of the business and improve the image and quality of the business. Key methods for knowing how to evaluate your competition and being able to out maneuver them by meeting or exceeding customer needs and expectations will be explained.


For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org

Want to Increase Sales, Revenue and Profits?

Next Generation Sales Orientation for Small Business

Targeted audience: This workshop curriculum is designed for existing business owners, executives or marketing and sales managers that want to update their perspective, approach and sales strategies to improve selling team and individual seller performance with today’s experience based consumer.

Workshop description: This free workshop provides basic orientation to the Next Generation - Buyer Experience selling process. It introduces the buyer perspective selling process and identifies the four types of selling and the steps to increasing sales performance in today’s highly competitive marketplace.

Key audience benefits:

  1. Provides an introduction to selling to today’s experience based consumer
  2. Introduces the four types of selling
  3. Identifies the four types of seller and buyer profiles
  4. Highlights the buyer - seller compatibility process
  5. Introduces the next generation seller success factors (20% and 80% factors)
  6. Highlights the natural buying and universal selling process alignment conept
  7. Highlights the steps in the next generation - buyer perspective selling process
  8. Discusses the selling process scaling process
  9. Identifies the selling steps success factors
  10. Prepares the attendee for their applicable sales strategies workshops

Expected outcomes: Attendees will walk away from this workshop with a clear understanding of the next generation - buyer experience selling process and how to apply it to their specific type of sales. They will be given a proven sales process that can be scaled and aligned to improves sales of their offerings.


For more information about SCORE workshops or mentoring services, visit our website at www.daytonscore.org, call us at 937-225-2887, or send email to score@daytonscore.org



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